Have you ever wondered what it takes for a brand to go from an Instagram photo to a global powerhouse of luxury in just a few short years? The Attico’s story is nothing short of amazing. Gilda Ambrosio, Giorgia Tordini and their self-funded label were launched in 2016 with just a vision and a logo. Fast forward to the present day, and The Attico has over 270 stockists with a revenue exceeding EUR30 million. Let’s take a look at how they did it, and what we can learn from them.
Let’s first ask ourselves: why do some brands succeed overnight while others struggle to gain traction. Is it due to their unique vision, the ability to tap into current fashion trends, or a mixture of both? The Attico story shows that a combination of creativity, strategic planning and a little luck can lead us to extraordinary results.
The Rise of Attico

1. A Strong Creative Vision
   The Attico’s creative vision was the key to its success. Ambrosio Tordini, street style stars already, combined their styles to create a timeless brand. Their debut collection, which featured silk kimono-inspired gowns and peignoir-style robes, caught the attention major retailers such as Net-a-Porter Hong Kong, Opening Ceremony, and Joyce Hong Kong. This initial buzz set them up for rapid growth.
2. Adapting to Change
   The Attico had to adapt, as did many other brands, when the pandemic struck. The Attico, which specialized in eveningwear, needed to pivot and meet the demand for casual clothing. They expanded their product range to include handbags, jewelry, and footwear. They also introduced lightweight cargo trousers that quickly became top sellers. Their ability to stay true to their brand while evolving is a major part of their success.
3. Strategic Partnerships
   In 2018, The Attico formed a partnership with Archive, a vehicle for investment controlled by Moncler’s Remo Ruffini. This partnership gave the brand structure and strategic direction, allowing it to expand its operations and improve their product quality. Stefano Marcovaldi helped develop a cohesive strategy to improve product distribution and communication. He joined the brand after Archive.
   Why This Matters
   Attico’s journey from a self-funded small label to a global brand is a testament of the power of strategic thinking and creativity. Their ability to adapt and build strong partnerships allowed them to maintain buzz and achieve long-term successes. The Attico, in a world of trends that come and go has created a legacy which feels both relevant and lasting.
   Branding Tips to Help You Build Your Brand
   Stay True to Your Vision. Focus on creating an authentic and unique brand identity, like The Attico. This will help you to stand out in a crowded marketplace.
   Be flexible: Be prepared to pivot if necessary. It is important to be able to adapt to consumer trends and changing needs.
   Build Strategic Partnerships – Find partners who can help you structure your brand and give it a strategic direction. These relationships can help your brand grow and evolve.
   
   The rise of Attico is more than a fashion success; it’s also a lesson on how to build a lasting brand. Combining a strong creative direction with strategic planning and adaptability they have created a luxury brand which feels both timeless and modern. The Attico journey is a great lesson for anyone who wants to be a successful entrepreneur or aspiring fashionista.
   Fashion success is not just about following trends. It’s about creating an identity that resonates among consumers. The Attico story reminds us that anything is possible with creativity, adaptability and strategic thinking.