What happens when the legacy of Italian luxury meets with the innovative spirit of a young generation?

Margherita Maccapani-Missoni is the creative force behind Maccapani, the brand that bears her name. She fuses heritage with modernity to create a new style. The family investment of former Gucci CEO Marco Bizzarri is just the start of a story reshaping luxury.

Is it possible to create everyday style without fuss?

Maccapani agrees. Margherita redefines comfort for modern women by focusing on fuss-free jerseys that can be worn from day to evening. Her Easy Pant and “The Hood”, both retailing for a modest EUR450 each, have already become bestsellers. They prove that luxury can be affordable and practical.

It’s not only about the clothes, it’s also about an ethos.

Margherita’s vision for her women is clear: She wants them to be bold and not demure. Her collections are a testimony to this philosophy. They feature non-professional models, presenting them in a flat-share presentation style, capturing the spirit of her brand.

Enter the strategic partnership with eBay. This is a move as innovative as it unexpected.

Maccapani’s partnership is a masterstroke. It combines the vintage charm of eBay curated finds with Maccapani’s fresh aesthetic. This cross-pollination goes beyond a marketing strategy; it’s more of a cultural commentary about sustainability and the circular fashion economy.

Why should you care about Maccapani?

Maccapani is a return to craftsmanship and quality in a world dominated by fast fashion. Maccapani is a brand which respects its Italian heritage while looking to the future. This is a rare balance in today’s market.

Maccapani has set its sights on EUR5million in revenue over the next 2-3years. It’s not an easy task, but with such a compelling brand, it is well within reach.

Are you ready to become a part fashion history?

Maccapani is not just a brand. It’s a movement. It’s a testament to vision and the timeless appeal of Italian luxury. Subscribe and follow us as we chart this exciting new venture.

In a world of fashion, Maccapani is an enduring tale of style and substance. A brand poised to redefine the luxury experience for a new age.